50 College Papers to Advertise In




Colleges have tremendous circulation of their bulletins and newspapers. Their price per run on advertising is very inexpensive for the number of prospects reached. Believe it or not, multi-millions of dollars are spent by students each semester.

If you have a new idea or product, run a test ad in one or more of the publications and see if you get results. Usually a less expensive 1" ad will let you know whether your product or service is going to pull or not. If your test ad proves successful, then you may want to go to a larger ad or even a display-type ad and increase your coverage to include more bulletins and newspapers.

Another way to distribute your product is to advertise for a student on campus to represent you on a commission basis and  be your dealer. Usually there are several students who would love to have the opportunity to make some extra money. A good way to find  the right person is by resume qualifications or actually calling them on the phone and talking it over with them. Finding the key person could result in many easy dollars in your pocket.

In the past, some of the biggest sellers on campus have been radio and stereo equipment, music tapes, car repair manuals, study aids, self-improvement booklets and tapes, school fads of various natures, and any kind of special or different steins for drinking beer. Any new idea or product you may be able to come up with could be very advantageous to you in the form of increased sales.

Advertising in college bulletins and newspapers gains more results during the first three days of the week. When ordering advertising, it is best to specify that your ad appear in the Monday-Wednesday editions. Thursday is okay, but Friday is definitely out; minds seem to drift toward plans for the weekend, leaving little interest for purchasing.

Write to the enclosed list of publications. Ask for their rates and circulation. All  of them will respond to your needs and many of them will call you and discuss whatever plans you have for advertising. They will work with you to try to see that you get the most response from any type ad you may run.

We sincerely hope this report helps you in gaining sales and  is an  instrument in the growth of your company. You cannot beat the circulation of prospects  reached  for  the dollars spent. Have a good year!

50 LEADING COLLEGE BUYING POWERS

University of Oregon
Daily Emerald
P.O. Box 3159
Eugene, OR 97403
Circ. 10,500 daily

University of Arkansas
Arkansas Traveler
Hill Hall 304
Fayetteville, AR 72701
Circ. 8000 bi-weekly

University of Mississippi
Daily Mississippian
University, MS 38677
Circ. 10,000 daily

University of Washington
The Daily
144 Communications DS-20
Seattle, WA 98195
Circ. 18,000 daily

University of Texas at Arlington
P.O. Box 19038
Arlington, TX 76019-0038
Circ. 18,000 daily

University of Virginia
The Cavalier Daily
Newcomb Hall
Charlottesville, VA 22901
Circ. 13,000 daily

Illinois State University
Vidette
Normal, Il 61761
Circ. 22,000 daily

Ball State University
Munci, IN 47306
Circ. 14,000 daily

Florida State University
P.O. Box U-7001
Tallahassee, FL 32306
Circ. 46,000 daily
   
Jackson State University
Jackson, MS 39217
Circ. unknown

Indiana State University
The Indiana Statesman
Tirey Memorial Union Annex, ISU
Terre Haute, IN 47809
Circ. 14,000 daily

West Texas State University
College of Arts and Science
Canyon, TX 79016
Circ. unknown

Texas Southern University   
3100 Cleburne Avenue
Houston, TX 77004
Circ. 15,000 weekly

Spelman College
Spelman Spotlight
P.O. Box 40
Atlanta, GA 30314
Circ. unknown
   
Wright State University
The Daily Guardian
Dayton, OH. 45435
Circ. 4,000 daily

University of South Florida
Oracle
Let 472, Arts and Letters Bldg.
Tampa, FL 33620
Circ. 25,000 daily

Ohio State University
The Lantern
281 Journalism Bldg.
242 W. 18th St.
Columbus, OH 43210-1107
Circ. 31,000 daily

Montana State University
Exponent
Strand Union Bldg.
Bozeman, MT 59715
Circ. 8,000 bi-weekly

Texas Tech. University
P.O. Box 4080
Lubbock, TX 79409
Circ. 17,000 daily

University of Florida
The Alligator
P.O. Box 14257
Gainesville, FL 32604
Circ. 43,000 daily

Iowa University
111 Communications Center
Iowa City, IA 52242
Circ. 20,000 daily

Bowling Green State University
The BG News
106 University Hall
Bowling Green, OH 43403
Circ. 11,000 daily

Morgan State University
Spokesman
Cold Spring Ln. & Hillen Rd.
Baltimore, MD 21239
Circ. 4,000 bi-weekly

East Texas State University
The East Texan
Box D - ET Station
Commerce, TX 75428
Circ. 7,000 bi-weekly

San Francisco State University
Dept. of Journalism
1600 Holloway Ave.
San Francisco, CA 94132
Circ. 10,000 weekly

Auburn University
The Auburn Plainsman
1st Floor, Foy Union Bldg.
Auburn, AL 36849
Circ. 18,500 weekly

Winona State University
Winonian
Winina, MN 55987
Circ. unknown

Washington University
Student Life
St. Louis, MO 63130
Circ. 8,300 weekly

University of Tulsa
Collegian
600 So. College
Tulsa, OK 74104
Circ. 4000 weekly

University of Maryland
Diamondback
College Park, MD 20742
Circ. 21,000 daily

University of Kentucky
The Kentucky Kernel
210 Journalism Bldg.
Lexington, KY 40506
circ. 18,000 daily

Boston College
The Heights
Chestnut Hill, MA 02167
Circ. 9,500 weekly
  
Seton Hall University
The Setonian
S. Orange, NJ 07079
Circ. 10,500 Weekly

Pace University
Pace Plaza
New York, NY 10038
Circ. unknown

University of New Mexico
Student Publications
P.O. Box 20
Albuquerque, NM 87131
Circ. 30,000 weekly

University of Wisconsin
Union Box 88
P.O. Box 413
Milwaukee, WI 53201
Circ. unknown

University of Tennessee
5 Communications Bldg.
Knoxville, TN 37996-0314
Circ. 15,000 daily

Cal State University, Long Beach
SS/PA-010
1250 Bellflower Blvd.
Long Beach, CA 90840
Circ. 20,000 daily

Northwestern University
N.O. News
360 Huntington Ave.
Boston, MA 02115
Circ. 21,000 weekly

University of Wisconsin, Stout
The Stoutonia
Menomonie, WI 54751
Circ. 7,000 weekly

Texas Christian University
The Daily Skiff
P.O. Box 32929
Circ. 5,500 monthly

University of Wisconsin, La Crosse
Racquet
La Crosse, WI 54601
Circ. 5,000 weekly

Washington State University
The Daily Evergreen
P.O. Box 2008 C.S.
Pullman, WA 99164
Circ. 20,000 daily

San Jose State University
Spartan Daily
San Jose, CA 95192
Circ. 15,000 daily

Portland State University
Vaanguard
P.O. Box 751
Portland, OR 97207
Circ. 17,000 bi-weekly

Valdosta State College
The Spectator
VSC Box 194
Valdosta, GA 31698
Circ. unknown

Kent State University
Daily Kent Stater
Kent, OH 44242
Circ. unknown

Georgia State University
Signal
Box 695 University Plaza
Atlanta, GA 30303
Circ. 10,000 weekly

Arizona State University
State Press
15 Matthews Center
Tempe, AZ 85287
Circ. 40,000 daily

21st Century Business Women



When the first generation of women entered the workforce in earnest in the 1970s, they succeeded in the only way they could – by imitating men.  Authoritarian leadership and tight control was the hallmark of that day’s businessman, and women were not exactly welcomed into the ranks of management.  Well ladies, that was yesterday, and today is today!

Forget what your mama or your boss told you, because following the rules can be bad for your career.  Today’s CEO/entrepreneur can no longer tap his/her company’s full potential using a “command-and-control” style.  The 21st century business woman needs to be able to build a vision based on the awareness of economic transformation, then help her partners and staff fulfill that vision.  She must draw on a wide range of skills to get to the top and stay there.  Following are 7 Key Characteristics that are essential:


  1. Sell the Vision: A leader with a fresh, independent plan for her company’s growth and future has a distinct advantage in luring and keeping great talent and investors.  Vision is not some lofty ideal, but an obtainable concept that is easy to understand and will make the company grow to another level.
  2. Reinvent the Rules:  While women have traditionally been socialized to please others, the 21st century leader knows that good girls rarely post great returns.  The strong managers/owners today not only anticipate change, they create entirely new organizations that respond to shifts and search for innovation.
  3. Achieve With A Laser Focus:  Go where others fear to tread! Being aggressive and ambitious has long been considered male traits, but they are key qualities for new leaders.  Today’s business woman has the ability to home in on opportunities that others may simply not see, and then excel in that uncharted territory.  
  4. Use High-Touch in a High-Tech Era:  When a number of leaders are conducting business by e-mail, voice mail, passwords, and PINs, the female entrepreneur succeeds because she guides with a strong, personal, bed-side manner. Today’s business woman is just as technologically savvy as her peers, but her skill with staff and customers is “high-touch” which gives her a critical edge and separation from the “pack”.
  5. Challenge or Opportunity? – Women are great at turning a challenge into an opportunity instead of using the “slash-and-burn” approach.  They are able to make bold strokes, but they also win the cooperation of others in the organization in making any transformation a success.
  6. A Customer Preference Obsession:  In this information age which makes it easier to shop around for the best “whatever”, businesses must work harder to give people what they want before their competitors do.  There is no substitute for spending time with clients to become expert at their businesses and learn their demands.  Female leaders are almost intuitively adept in doing just that, and without the client even suspecting.
  7. Courage Under Fire:  Show me any career woman or female entrepreneur today that isn’t able to “stand-the-heat” in any tough-call situation.  Their decision-making skills are rooted in a high level of confidence, because they’ve had to weather and surpass any and all “corporate” storms they’ve encountered over time.


It takes a certain mind-set and bravado for anyone to start their own business and succeed, but it’s even more difficult for a female entrepreneur.  Let’s face it, ladies!  We’ve always had to be twice-as-smart and twice-as-confident as any male counterpart in the corporate world.  After all, if we can bear and raise the future generation, how can running a successful business scare us?